Run by hoteliers, reported like an investment
A complete operational solution covering every aspect that impacts the P&L: refreshed processes and practices embedded in the daily operating routine of each property. Independent and branded hotels, urban and country house.
Every line that touches the P&L
Operations & service delivery
- Business planning
- Day-to-day running of the hotel
- GM recruitment, training and oversight
- Brand-standard audits and PIP compliance
- Standard operating procedures
- Guest experience
People management
- Recruitment, onboarding and induction
- Performance management
- Employee relations
- Attendance, wellbeing and engagement
- Reward and benefits
- Organisational change
- Management coaching and support
- HR policies, compliance and HRMS
- HR reporting and analytics
Revenue management
- Pricing strategy, channel mix, demand generation and corporate sales
- Daily pricing reviews and yield management
- Channel mix optimisation across direct, OTA, GDS and wholesale
- Group, corporate and event business strategy
- Agency sales and key account management
Financial management
- Financial control
- Monthly P&L, balance sheet and cash flow
- Owner statements and variance commentary
- Budget cycle and forecasting
- STR, MarketView and peer-set benchmarking
Procurement, IT & compliance
- Group procurement and supplier framework
- Health and safety, fire safety and statutory compliance
- IT systems, PMS, network and security
- Optimum functionality of the website
Pre-opening & mobilisation
- Pre-opening project management
- Recruitment and training mobilisation
- Systems setup and brand integration
- Soft and hard opening planning
From diagnostic to steady state
- 01
Operational diagnostic
A two-to-three week diagnostic visit and review: trading performance, brand audit, asset condition, team and culture.
- 02
Term sheet & mobilisation plan
An owner-aligned management agreement with a clear KPI structure. Mobilisation typically takes 30 to 90 days depending on transition complexity.
- 03
Handover & first 100 days
Direct handover to the operating team. Quick wins on revenue, cost and guest experience; the first monthly board pack typically lands within 35 days.
- 04
Steady state
Monthly owner reporting, quarterly strategic review, an annual budget cycle with CapEx planning, and continuous performance optimisation.
Trusted specialists, one team
The Align team works with trusted advisory experts across several disciplines to ensure the successful transition of hotels.
Food & beverage services
Full evaluation of F&B operations: concept development, restaurant design, menu design and pricing, staffing and operations, health and safety.
Net zero & sustainability
Working in partnership with Mission: Net Zero on climate responsibility strategies that are robust, measurable and realistically achievable.
Compliance, health & safety
Working with Shield Safety to consolidate all compliance paperwork into one easy-to-use compliance pack.
Coaching & mentoring leadership
Coaching for leadership teams that respects both the commercial angle and the management skills needed to lead an asset through change.
Website design & functionality
The website is the front window of the business; its connectivity to the booking engine is vital to winning the right business at the right price.
Property design & differentiation
A trusted network of interior designers and specialists alongside our in-house design capability, with FF&E procured direct at heavily discounted prices.
Brand partner experience
- Marriott
- Autograph Collection
- Tribute Portfolio
- Radisson
- Hilton
- DoubleTree by Hilton
- Curio Collection
- Best Western
Hotels under management
Considering a change of operator?
The engagement starts with a two-to-three week operational diagnostic. It costs little, disrupts nothing, and tells you exactly where the asset stands.
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