The property, opened in 2006, was a famous Historical Building close to Dublin.
It had a very difficult opening with a disorganised structure that resulted in significant underperformance.
There was an absence of direction, leadership and positioning and it was unknown what its Target Markets should be.
The payroll cost was high without any control or review processes and practices in place.
Investment Strategy
What we did
A vision was established or the resort, with clear positioning for the Property.
A new Organisational and Staffing Structure was implemented that would enable the positioning to be delivered.
Payroll costs were removed through restructuring and optimised through the introduction of tight payroll manning levels.
A Sales and Marketing Plan was developed and implemented that would assist in delivering the vision of the resort.
As a result, the property became profitable within a number of months and revenues grew whilst cost base was reduced.
The real estate was developed to build a Football Training Pitch which grew business in the off-peak conference season.
The resort also became the Official Training Camp for the Irish Rugby Team (which boosted revenues and also assisted in building the profile of the resort).
Contact
Discuss a project with us
Whether you hold an underperforming asset, are weighing an acquisition, or need an owner-side view on strategy and capital, we would be glad to talk it through.
