About Align

Built to own the whole problem

Align Partners brings together expertise from investment banks, hotels, operations, property investment and development companies. One team carries a project through the entire investment cycle, from sourcing to realisation.

Fireside seating in the restored drawing room at Mar Hall
Why Align

We think differently

Most advisers see a deal from one seat. We have sat in all four.

We think like investors

We understand what investors want: value-creation strategies with a clear focus on return on investment and IRR, underwritten conservatively.

We think like lenders

We understand the motivations and the processes. We know the active lenders in the sector and we can secure market-leading terms.

We think like operators

We do more than keep the lights on. We uncover and correct mismanagement, and we never lose sight of cash flow.

We think like developers

If there are real estate angles to exploit, we will uncover them, evaluate them and implement them.

What We Do

Eight disciplines under one roof

From sourcing an opportunity to handing back a stronger asset, each discipline feeds the others.

01

Investment

Identifying and securing powerful hotel investment opportunities.

02

Asset Management

Monetising value through finance and capital improvements.

03

Hotel Management

Running operations, or supporting the existing operational team.

04

Development

Uncovering real estate value through planning, repositioning and development.

05

Brand Partnerships

Positioning each property with the most suitable international brand.

06

Capital Solutions

Structuring optimal sourcing solutions and capital partnerships.

07

Turnarounds

Managing the strategic evolution of operational performance and cash flow.

08

Advisory

Advising owners and lenders on turnaround strategies and financial solutions.

Our Team

The people behind the platform

Portrait of Chris King

Chris King

Managing Director

Chris has over 30 years’ experience in hotel real estate, private equity, acquisitions, asset management and capital markets. Having held senior positions at J.P. Morgan and London & Regional Properties, he led major investment, financing and development projects across Europe before founding Align Partners in 2009.

  • Former MD, Real Estate, J.P. Morgan
  • Former Group MD, London & Regional
  • Led the Hilton Park Lane and Chewton Glen acquisitions
Portrait of David Webster

David Webster

Operations Director

David is a highly respected hospitality executive with 30 years of operational leadership across luxury hotels and resorts. His experience with Hilton, Marriott and leading golf resorts ensures Align’s operational strategies consistently improve performance and profitability.

  • Former Senior Operations Director, Hilton UK & Ireland
  • Managed 12 Hilton hotels across the region
  • Led the repositioning of the Morrison Dublin to Curio Collection
Portrait of Angus Taylor

Angus Taylor

Analysis & Structuring

Angus specialises in financial analysis, investment underwriting and capital structuring. Before joining Align, he worked at Eastdil Secured and Brockton Everlast, underwriting over £3 billion of real estate acquisitions and financings across Europe.

  • £3bn+ of analysed transactions
  • Former Eastdil Secured and Brockton Everlast
  • Leads investment analysis and investor materials
Portrait of Lisa King

Lisa King

HR & Development Design Director

Lisa combines extensive HR leadership with project design and refurbishment delivery. With over 30 years’ experience, she oversees team strategy while coordinating hotel design, procurement and CapEx implementation across Align’s projects.

  • 30+ years in HR
  • Former global HR project director
  • Led refurbishment programmes at Mar Hall, The Bruntsfield, Formby Hall and DoubleTree Docklands
Portrait of Richard Dray

Richard Dray

Property & Construction Management Director

Richard brings over 40 years’ experience delivering hotel refurbishment and construction projects. His background spans contractor, client-side and procurement leadership, giving Align a practical understanding of project delivery from concept through completion.

  • Former Director of Hotels & Leisure, Fileturn Ltd
  • Client representative for the Hilton Park Lane and Hilton Brighton refurbishments
  • Former Director of FF&E and OSE Procurement, Red Sea Global
Portrait of Francesca King

Francesca King

Development & Design

Francesca supports Align’s hotel repositioning through concept design, interior visualisation, CapEx planning and presentation material. With a background in architecture and experience across leading London practices, she helps communicate development strategies.

  • Bachelor of Architecture (Hons), University of Nottingham
  • Architectural experience across leading London practices
  • CGI, CAD and presentation design
Contact

Discuss a project with us

Whether you hold an underperforming asset, are weighing an acquisition, or need an owner-side view on strategy and capital, we would be glad to talk it through.

Get in touch