Investment & Asset Management

Hospitality real estate,
actively managed.

Align Partners is a specialist investment, asset management and advisory platform focused on hospitality and alternative real estate. We secure projects capable of top-quartile returns for our investors, and advise owners on turnaround strategies and capital requirements.

Our track record About Align
£3bn+Combined transaction experience
50+Years across the sector
2009Founded
£64mInvestors’ equity deployed since 2014

Investment & Asset Management

Hospitality real estate,
actively managed.

Align Partners is a specialist investment, asset management and advisory platform focused on hospitality and alternative real estate. We secure projects capable of top-quartile returns for our investors, and advise owners on turnaround strategies and capital requirements.

Our track record About Align
The restored lounge at Mar Hall
£3bn+Combined transaction experience
50+Years across the sector
2009Founded
£64mInvestors’ equity deployed since 2014

Investment & Asset Management

Hospitality real estate,
actively managed.

Align Partners originates, repositions and manages hotel and leisure assets for institutional and private capital.

Our track record
Learn more
Who We Are

The intersection of operational improvement and investor partnership

We work with private equity, family offices and institutions on single assets and portfolios that carry structural, physical or operating issues to resolve. Our approach pairs conservative underwriting with an operator’s eye for where the value actually sits.

Because acquisition, development, asset management and operations sit under one roof, we can carry a project from first analysis to realisation without handing it between advisers.

Meet the team
The bar at a repositioned Align property
  1. 01Source
  2. 02Acquire
  3. 03Reposition
  4. 04Optimise
  5. 05Exit
What We Do

Three disciplines, one platform

Every engagement draws on the same integrated team, whether we are underwriting an acquisition, running a hotel or delivering a capital programme.

The restored gallery at Mar Hall

Asset Management

Monetising value through finance, operations and targeted capital improvement, from acquisition through to exit.

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Hotel entrance at dusk

Hotel Management

A complete operational solution covering every line that touches the P&L, for independent and branded hotels alike.

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Hotel staircase and lobby

Capital Projects & Advisory

Capital investment measured by the long-term value it creates, with structuring and capital raising to match.

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Selected Work

Judged by outcomes

Three projects that show the pattern: buy well, fix the operation, invest where it counts, exit stronger.

Riverside terrace at the DoubleTree Docklands at night

DoubleTree by Hilton

Docklands Riverside, London

Acquired under-invested for £45m; repositioned and exited within 28 months at £200k per key.

29%
IRR
2.0x
Equity multiple
£75.6m
Exit
The entrance front at Mar Hall

Mar Hall

Glasgow, Scotland

Bought out of administration and rebuilt into one of Scotland’s premier luxury resorts inside 16 months.

13% → 22%
EBITDA margin
£8.1m
Revenue growth (projected)
2026
Golf Hotel of the Year
Croydon Park Hotel entrance in spring

Croydon Park Hotel

Croydon, London

Acquired at a cyclical low on a 9.2% yield; value grown from £88k to £141k per key over the hold.

19%
IRR
£29.8m
Exit
+60%
Value per key
Full track record
What Our Partners Think

What our partners think

“The team demonstrated great knowledge of both hotel operations and development. Starting with a clear and creative vision for the re-positioning of the hotel, they oversaw the implementation of a complicated property improvement plan.”

Nick SmartVice President Development, Hilton

“The Align team take an entirely hands-on and methodical approach to their deals, are very much focused on optimising real estate value, and have a flair for generating significant shareholder value by unlocking planning situations.”

Derek GammageChairman, CBRE Hotels

“Chris was instrumental in our equity capital raising exercise that was key to the company’s growth and unlocked funding for a number of larger London developments.”

David CampChief Executive, Stanhope

“Chris and the team have a proven ability to take on challenging projects, and generate significant value by enhancing the efficiency of the operation and the built area, often by introducing new complimentary uses, and indeed increasing the scale of development by securing planning gains.”

Sanjay ChattopadhyayManaging Director, HIG Capital

“The Align team constitute a compelling package when it comes to selecting suitable asset management teams for any given property. We have worked with the team over the years on various projects and have always found them to be sharp, hard-working, commercial and bright.”

Robin SheppardChairman, Bespoke Hotels

“I have worked personally with Chris for 15 years and found his can-do, will-do approach invaluable in unlocking the most complex of commercial deals.”

Chris de PuryHead of Real Estate, Bryan Cave Leighton Paisner LLP
1 / 6

Heritage

The team’s expertise was built in senior roles at

  • J.P. Morgan
  • Barclays
  • Credit Suisse
  • Eastdil Secured
  • Hilton
  • Marriott
  • London & Regional
  • Red Sea Global
  • Brockton Everlast
  • Amaris Hospitality
Contact

Discuss a project with us

Whether you hold an underperforming asset, are weighing an acquisition, or need an owner-side view on strategy and capital, we would be glad to talk it through.

Get in touch