Track Record

Twenty-five years of complex transactions

The principals of Align have acquired and asset-managed complex real estate across the hospitality, wellness and leisure space, in the UK and overseas, from luxury brands through to budget sectors.

£214mProperties acquired and managed since 2014
£64mInvestors’ equity deployed
£3bn+Principals’ combined transaction experience
Case Studies

Three holds, start to finish

DoubleTree by Hilton

Docklands Riverside, London

Riverside terrace at the DoubleTree Docklands at night
£45m
Acquired
£11m
Total CapEx
378
Keys
£75.6m
Exit
29%
IRR
2.0x
Equity multiple
  1. April 2014AcquireUnder-invested, with strong repositioning potential
  2. 2014–15Invest & reposition£11m invested in rooms, public spaces and riverside activation
  3. 2015–16OptimiseOperational improvements, stronger trading, additional development potential uncovered
  4. August 2016ExitValue per key grown from £119k to £200k

An under-invested Hilton hotel in London’s Docklands, acquired at an attractive yield with strong waterfront fundamentals. Repositioned through targeted capital investment and operational improvement, leveraging the Hilton brand and global distribution. EBITDA rose from £4.4m to £5.3m despite refurbishment disruption, and the exit delivered a 29% post-promote IRR through the uncertainty that followed the Brexit vote.

Mar Hall

Glasgow, Scotland

The entrance front at Mar Hall
£11.5m
Acquired
£15.4m
Total CapEx
£8.1m
Revenue growth (projected)
13% → 22%
EBITDA margin
16
Months to phase-one completion
2026
Golf Hotel of the Year
  1. December 2023AcquireBought out of administration: under-managed, weak trading, poor reputation
  2. 2023–24Develop strategyDesign, operational and brand turnaround; more rooms; streamlined operating costs
  3. 2024–25Create valueRefurbishment, commercial repositioning, planning permissions secured
  4. December 2025Align exitHotel absorbed into the investor’s existing brand; owners retained the asset

Exceptional real estate fundamentals with a chronically underperforming operation. The platform was rebuilt with new leadership, revenue management and payroll discipline; guestrooms, spa and public areas were refurbished while the hotel continued to trade. Planning consent was obtained for a destination spa, 48 woodland lodges and expanded golf facilities. Branding interest was secured from Hilton, IHG and Marriott lifestyle brands as well as SLH, and the repositioning collected Scottish Hotel Awards, Condé Nast Traveller Readers’ Choice recognition and World Travel Awards along the way.

Croydon Park Hotel

Croydon, London

Croydon Park Hotel entrance in spring
£18.6m
Acquired
211
Keys
9.2%
Entry yield
£29.8m
Exit
19%
IRR
£88k → £141k
Value per key
  1. December 2013AcquireCyclical low point, strong initial yield, limited downside risk
  2. 2014Develop strategyLease optimisation, redevelopment potential, multiple exit scenarios
  3. 2014–17Create valueActive asset management and site optimisation; occupancy up from 80% to 85%, ADR from £64 to £68
  4. May 2018ExitSold at £29.8m; value per key up from £88k to £141k over the hold

Acquired at a cyclical low with a strong initial yield and a weak tenant, creating the opportunity to unlock value through active asset management. Cash flow was maintained throughout the hold while redevelopment options were evaluated and the asset was positioned for an institutional exit at a significantly increased valuation.

Deal Portfolio

Assets we have owned, managed or advised on

From boutique conversions to branded estates, in the UK, Ireland and further afield.

The Bruntsfield Hotel, Edinburgh

The Bruntsfield Hotel

Edinburgh

Acquisition, refurbishment and repositioning planned.

Mar Hall, Glasgow

Mar Hall

Glasgow

Acquisition and debt structuring, business planning and execution, comprehensive redevelopment.

Bolton Stadium Hotel, Manchester

Bolton Stadium Hotel

Manchester

Operational management.

Macdonald Hotels, Manchester & Edinburgh

Macdonald Hotels

Manchester & Edinburgh

Origination and advisory for the off-market acquisition.

The Morrison Hotel, Dublin

The Morrison Hotel

Dublin

Acquisition and operational management; DoubleTree to Curio transition.

Formby Hall Golf Resort & Spa, Liverpool

Formby Hall Golf Resort & Spa

Liverpool

Acquisition, refurbishment and Green Belt planning permissions.

Carton House, Dublin

Carton House

Dublin

Operational management.

DoubleTree by Hilton Docklands, London

DoubleTree by Hilton Docklands

London

Acquisition, asset and operational management, comprehensive refurbishment.

Chewton Glen, Hampshire

Chewton Glen

Hampshire

Acquisition, asset and operational management.

Fairmont Hotel, Monte Carlo

Fairmont Hotel

Monte Carlo

Acquisition and operational management.

Powerscourt Hotel, Dublin

Powerscourt Hotel

Dublin

Operational management.

Croydon Park Hotel, London

Croydon Park Hotel

London

Acquisition and asset management through to institutional exit.

Hilton Park Lane, London

Hilton Park Lane

London

Acquisition from Land Securities; Hilton Frankfurt also acquired.

Club Med, Turks & Caicos

Club Med

Turks & Caicos

Acquisition.

David Lloyd Leisure, UK

David Lloyd Leisure

UK

£925m acquisition from Whitbread; 69 clubs, merged with Next Generation Clubs.

Before Align

Track record of the directors

Prior to founding Align, the team led some of the sector’s landmark transactions.

Hotels & resorts

  • Accor: €863m portfolio investment across 19 hotels in Holland and 72 in Germany
  • Strand Palace Hotel, London: acquisition and operational management
  • Great Northern Hotel, King’s Cross: development management
  • Amaris Hospitality: operational, development and financial management
  • Holiday Inn Express, Days Inn and Howard Johnson: multiple UK developments
  • Mercure: development and construction

Leisure

  • David Lloyd Leisure: £925m acquisition of 69 clubs from Whitbread
  • Next Generation Clubs: £102m acquisition of 14 upscale clubs, merged with David Lloyd
  • V&A Waterfront, Cape Town: $950m JV acquisition of a 123-hectare mixed-use estate
  • Luminar: portfolio acquisition including the Empire, Leicester Square

Health

  • General Healthcare Group: £2.35bn consortium acquisition, the largest European healthcare M&A of its time
  • Southern Cross Healthcare: Ashbourne Living property acquisition and rebranding
  • British Society of Gastroenterology: specialist facility development, south-west England
Contact

Discuss a project with us

Whether you hold an underperforming asset, are weighing an acquisition, or need an owner-side view on strategy and capital, we would be glad to talk it through.

Get in touch